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what does it mean when you list “natural flavors” in your ingredients?

everything we use in hellowater® is natural. we don't use artificial flavors, preservatives, gluten, animal products or MSG. ingredients are listed as “natural flavors” for example, in order to get the desired flavor profile, grape may contain citrus flavors in addition to grape flavor. in that case, citrus would be also be considered a "natural flavor.”

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